Nevertheless, passing by a McDonald's, I was stupefied to learn that the company recently introduced a product they call the McWrap. The director of US marketing explains:
She added that the Premium McWrap platform itself was an example of a menu idea from other areas of the world that McDonald’s imported to the United States.I'm guessing that they don't speak colloquial English in those areas of the world, nor, apparently, do they do so at McDonald's headquarters.
However, if the few reviews I've seen are any indication, the name is well chosen.
(The only comparison that comes to mind was told me by a plausible source back in the 1980s: some advertising genius pitched to An Wang, the founder and CEO of Wang Laboratories, the slogan Wang: The Chink In IBM's Armor.)