March 19, 2008

Brilliant Marketing Ploy If It Works

And it seems to be working: the product is currently sold out.

The Kindle™ wireless reading device from Amazon has many appealing features and I'll think seriously about it if and when I can afford it. Not mentioned in the pitch is that the buyer pays $399 for the privilege of being subjected to Amazon's digital rights management. Customer reviews are positive on balance, but there is a definite body of negative opinion.

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